Privacy Policy
Last Updated: July 13, 2025
1. Introduction
Welcome to Knowtific (MYT PTY LTD, “we”, “us”, “our”). We are committed to protecting the privacy and security of the personal information we collect. This Privacy Policy outlines how we collect, use, store, and disclose personal information in accordance with the Australian Privacy Principles (APPs) contained within the Privacy Act 1988 (Cth).
This policy applies to visitors of our website (https://knowtific.com/) and to the clients who use our AI and automation consulting services (“Services”).
2. The Types of Personal Information We Collect
We collect information necessary to provide our services and communicate with you. The types of information we may collect include:
Information You Provide Directly: Your name, email address, phone number, company name, and website URL when you fill out our contact or consultation forms.
Conversation Data: When you or your customers interact with our AI chatbot or live chat services, we collect and store the full transcript of those conversations. This may include any personal details, questions, or business information that is voluntarily provided during the chat or call.
Technical & Usage Data: We may collect information about how you use our website, such as your IP address, browser type, and Browse patterns, through the use of cookies.
3. How We Collect Personal Information
We collect personal information directly from you when you:
Fill out a form on our website.
Communicate with us via email or phone.
Interact with an AI agent or live chat feature on our website or on the websites of our clients who use our technology.
4. How We Use Your Personal Information (Purpose of Collection)
We collect and use your personal information for the following purposes:
To respond to your inquiries and provide you with the information and Services that you request from us.
To deliver, maintain, and improve our Services.
To store conversation histories within our platform (powered by Chatwoot). This allows our clients to review past interactions, provide better follow-up support, and maintain a record of customer communications.
To process invoices and manage our business relationship with you.
For internal analysis and research to improve our platform and AI models.
5. Disclosure of Personal Information
We are committed to protecting your data. The disclosure of your information depends on the technology used to provide the service.
Self-Hosted Platforms: For many of our core services, the software is run on our own secure, self-hosted infrastructure. In these cases, your data is processed within our controlled environment and is not disclosed to a third-party company for processing.
Third-Party Cloud Services: To provide certain functionalities, such as conversational voice AI or chat AI, we utilize specialized third-party cloud services (e.g., Retell AI). When you use a service that relies on these providers, we will need to send the relevant data (such as voice data for transcription) to them for processing. We only partner with reputable providers and take steps to ensure your data is handled securely. We will never sell your personal information to third parties.
6. Data Storage, Security, and Australian Hosting
This is a key part of our commitment to you.
Australian Hosting: Our primary platform infrastructure and data storage servers are located within Australia. This ensures your data is managed under Australian jurisdiction and provides faster performance for our local clients.
Data Security: We take reasonable technical and organizational steps to protect the personal information we hold from misuse, interference, loss, unauthorized access, modification, or disclosure. While no system is 100% secure, we are committed to maintaining a high standard of data security.
Data Retention: We retain conversation data by default to provide historical context for our clients. If you wish for your data to be deleted, please contact us.
7. Your Rights: Accessing and Correcting Your Personal Information
You have the right to request access to the personal information we hold about you and to request its correction. To do so, please contact us using the details below. We will respond to your request within a reasonable timeframe.
8. Cookies and Website Analytics
Our website may use ‘cookies’ to enhance your experience. Cookies are small files that a site transfers to your computer’s hard drive through your web browser. They enable the site’s systems to recognize your browser and capture and remember certain information. You can choose to disable cookies through your browser settings.
9. How to Make a Privacy Complaint
If you have a concern or complaint about how we have handled your personal information, please contact us directly using the details below. We will investigate your complaint and respond to you in writing. If you are not satisfied with our response, you have the right to contact the Office of the Australian Information Commissioner (OAIC).
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements. The latest version will always be posted on our website.
11. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy, please contact us at:
Email: [email protected]
